Chicago: Virgil Abloh + Nike Lab Re - creation Center.


Nothing gets the creative juices flowing like being in an environment that breathes creativity and Virgil’s Re-Creation Center with Nike Lab was filled with it.

Committed to empowering youth, the Re-Creation Center will engage in the physical and cultural energy of Chicago to make the city, and the world, better through sport. 

The Re-Creation Center will spark creativity through workshops, giveback programs, exclusive product, and local influential forces hand picked by Virgil himself.

The list of Chicago creators include:.

  • Chuck Anderson (Graphic Design)

  • Paul Octavious (Photography)

  • Alyx Harch (Fabric Design)

  • Thomas Kelley and Carrie Norman (Brand Identity)

  • Ann Lui and Craig Reschke (Architecture)


In addition to offering great mentorship programs, the space also kicks off Nike’s Reuse a shoe initiative, which essentially grinds used athletic footwear to be reused.

For 25 years, Nike Grind has diverted waste from landfill and transformed it into a variety of outputs ranging from apparel to basketball courts and demonstrate just one example of how to consider the full lifecycle of a product.

NikeLab Chicago Re-Creation Center c/o Virgil Abloh will have access to Nike’s Reuse-a-Shoe initiative, a unique installation that reuses worn-out athletic shoes by turning them into Nike Grind. Nike Grind will also be leveraged to build a Virgil designed basketball court for the community in Chicago in advance of NBA All-Star 2020.

The Re-Creation center is open to the public from May 31st to July 28th 2019.

Monday - Saturday 10AM to 7PM 
Sunday 11AM to 6PM

Photos: Nike